CLIENT

Suffolk Libraries

CREDITS

Copy by Bonnie Harrington

FEATURES

Featured in reallygoodemails.com

What really happens in the library?

Recent research revealed that many library visitors only use one or two services, and most people are simply not aware of the range of activities and opportunities they can find at their local library.

'What Happens in the Library...' aims to encourage people to be inquisitive and curious about what really goes on in the library. They might not be the serious, silent places you think they are! There are so many activities to try, judgment free, from choirs and social meet ups to exercise classes and story time for children. It's all going on at Suffolk Libraries, but you have to pop in and see for yourself!

Man with his eyes closed clutching a book to his chest looking happy with bold text that says 'Its the only thing that keeps us out of trouble'
Brand headlines 'for book readers, cake-nibblers. job searchers, netflix-lovers'
Campaign poster wall including campaign headlines and brand imagery

The Big Idea

What happens in the library, stays in the library. You might think you know what a library is but trust me, it’s not just books and shushing. From choir sessions to aerobics classes, Suffolk Libraries is where you can let loose, try something new, and leave the expectations at the door. No pressure, no judgment, just good times (and maybe a few good reads, too).

Portrait of a woman smiling with her hands under her chin. Brand shapes and illustrations are behind her.
Campaign tagline 'for chit-chatters'
Library Campaign flyer with information about the different activities happening for the campaign

Messaging

The messaging puts people first, because Suffolk Libraries isn’t just a place, it’s a community. Taglines like “For chit-chatters, cake nibblers, star jumpers, cross stitchers” speak straight to the people who make it what it is. The punchy, list-style phrasing keeps things moving, building energy and excitement around everything happening inside. It’s lively, it’s inclusive, and it proves one thing - this is not your average library.

Social media posts with headlines and brand imagery
Examples of brand messaging like 'Mum likes bedtime stories more than I do' and a young girl smiling holding a book over her head

"Lauren worked with me to develop a brand campaign for Suffolk Libraries which was absolutely brilliant. A master creative, I would highly recommend Lauren for brand and creative identity.”

— Lena O’Shea, PR Consultant
Email template design with campaign shapes and colours and images of people

The visuals

This campaign is all about energy and connection. Real people, looking straight at you - welcoming, familiar, impossible to scroll past. Bold, organic shapes keep the mood playful, while hand-drawn squiggles weave through the visuals, adding movement and a spark of fun. It’s a snapshot of what Suffolk Libraries is really about- a place where things happen, where you can turn up, get stuck in, and make it yours.

Email design with brand imagery of people looking happy and excited about being in the library
Printed items to put on library tables with details about what events are happening at the library
a man looking directly at the camera with a broad beaming smile. he has his arms folded across his chest in a relaxed friendly pose
A young boy holding a stack of books above his head
A phone screen with an Instragram story showing a young woman pointing at her phone looking excited, with text that says 'pop in some time'
Examples of Instagram stories with young people looking shocked, surprised and excited and messaging that encourages people to go to the library

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