Suffolk Libraries

CLIENT
SERVICES

Brand identity, print design, presentation design, social media and campaign messaging

The Blank Page Project is a creative programme at Suffolk Libraries, open to 10–16 year olds. It had great energy behind it, packed with writing, art, and performance workshops, but the branding didn’t reflect that. Internally, staff and volunteers were struggling to connect with it and it wasn’t grabbing the public’s attention like it could.

I created a bold, expressive identity full of energy, the kind that speaks to teenagers and gives the team something they’re proud to shout about. Hand-drawn textures, punchy colours, and playful messaging helped bring the project to life.

Logo for The Blank Page Project featuring bold white uppercase text on a black background, overlaid on a large green paintbrush stroke with a white square icon to the left of the text that represents a blank page

The beginnings were there - a name full of possibility and a rough identity that needed some attention.

Now every asset has purpose and every piece feels connected. The identity feels confident, creative and ready to inspire more young people to join in.

The old logo which is just a font without any distinctive features or personality. in the background there are paint splashes. 
ORIGINAL LOGO AND VISUAL IDENTITY
The logo in horizontal format witht he blank page stretched underneath the text and filled with different textures like paint or craft paper
Three posters on a brick wall with pictures of young people with doodles and scribbles over the top
Laptop mockup displaying a webpage for The Blank Page Project, featuring a bold purple graphic banner, promotional text encouraging creativity, and colourful navigation panels for library services and events.

What happened next?

→ It finally looked as exciting as it felt


→ Volunteers and staff got re-energised


→ The public got curious


→ The workshops booked out fast

Four promotional poster designs with close up images of creative materials like paints, paper, and html code to show all the ways you can be creative at the blank page project
Four promotional poster designs with close up images of creative materials like paints, paper, and html code to show all the ways you can be creative at the blank page project
Two vibrant poster designs for The Blank Page Project on a purple background, featuring black-and-white portrait photography with bold painted brush strokes, hand-drawn doodles, and large white typography on black backgrounds.
Six social media post designs with bold typography, purple graphic textures, hands drawing and typing, pottery making, and creative slogans including “Make Your Mark” and “Think It, Ink It, Own It!”.
Large outdoor billboard for The Blank Page Project mounted on a classical stone building that looks like a library

What Suffolk Libraries said:

“Lauren’s eye for design and skill level is undoubtable, but what our team were really impressed with was how quickly she got the ethos of our project and how she was able to package it in a really fun and digestible way. If you’re looking for sharp copy and an outsider’s eye on something you’ve gotten too close to, we couldn’t recommend Lauren enough.”

Three poster showing close-up images of hands drawing with a marker, shaping clay, and holding paintbrushes, outlined with bright neon-style accents and paired with bold black typography.
An example of brand messaging that says "Make Your Mark" These pages won't fill themselves

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