Drift & Design 

CLIENT
SERVICES

Brand strategy and visual identity identity

Drift & Design is a coaching service that helps creatives build more intentional and fulfilling businesses. Through mindset work, practical strategy, and personalised support, they guide clients to align their work with their values and find more joy and confidence in their creative careers.

Drift & Design had a placeholder logo and a loose visual identity that didn’t reflect their vision or attract the high-level creatives they were wanted to work with. It felt a bit safe, a bit generic, and lacked the energy and intention that was crucial to their coaching work.

They needed a brand that felt authentic, spoke directly to their audience and set the stage for everything coming next.

Client's previous logo that looks a bit generic in a display font that you often see on Canva
A small stack of business cards on a metal surface. You can see the top card which has the brand marking taking half the space. The other half has the client details.s

We built a brand that matched their mindset: bold, imperfect, and full of momentum. The new visual identity is rooted in what Drift & Design stands for: creative freedom, messy action, and doing things on your own terms.

Now, their brand gives them the confidence to show up and grow into the next phase of their business with a clear direction and purpose.

Minimal black-and-white logo for Drift & Design featuring clean white typography on a black background with an elegant ampersand symbol connecting the words “Drift” and “Design.”
Social media posts in brand colours and pictures of people doing creative things like painting, playing music and dancing
Social media posts in brand colours and pictures of people doing creative things like painting, playing music and dancing
A person walking up stairs with a black tote bag over their shoulder with the Drift & Design logo on it
The ampersand icon on the side of a baseball cap
A presentation slide showing how to use the brand font, Urbanist
A presentation slide showing how to use the brand font, Urbanist
A billboard in London that says 'Design the Life You've Been Imagining'
A billboard in London that says 'Design the Life You've Been Imagining'

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