Drift & Design 

CLIENT
SERVICES

Brand strategy and identity

Drift & Design is a coaching service that helps creatives build more intentional and fulfilling businesses. Through mindset work, practical strategy, and personalised support, they guide clients to align their work with their values and find more joy and confidence in their creative careers.

Drift & Design had a placeholder logo and a loose visual identity that didn’t reflect their vision or attract the high-level creatives they were wanted to work with. It felt a bit safe, a bit generic, and lacked the energy and intention behind their coaching work.

They needed a brand that felt authentic, spoke directly to their audience, and set the stage for everything that’s coming next.

A small stack of business cards on a metal surface. You can see the top card which has the brand marking taking half the space. The other half has the client details.s

We built a brand that matched their mindset: bold, imperfect, and full of momentum. The new visual identity is rooted in what Drift & Design stands for: creative freedom, messy action, and doing things on your own terms.

Now, their brand doesn’t just look good. It feels right. And it gives them the confidence to show up and grow into the next phase of their business with clarity and purpose.