CLIENT

Finding Your New Normal

SERVICES

Brand strategy, messaging, visual identity and website design.

After surviving six strokes and a brain injury, Nikki understands what it means to rebuild life around a new reality. Finding Your New Normal was born from that experience - a space rooted in compassion, resilience, and the belief that movement should be accessible to everyone.

Through adaptive yoga classes thoughtfully designed for those living with chronic illness, disability, or changing physical needs, Nikki is creating a welcoming environment where people can reconnect with themselves at their own pace, without pressure or expectation.

Finding Your New Normal is more than yoga. It’s a movement about finding strength in change and championing accessibility.

A woman kneeling in child's pose on a yoga mat using a chair to support her arms
Business cards in the brand berry colour with the Finding Your New Normal logo

The logo mark draws inspiration from the jasmine flower - a symbol of new beginnings representing growth, hope and transformation. It’s also known for it’s calming properties and happens to be Nikki’s favourite flower

The meaning behind the mark.

A billboard with brand photos and messaging like 'poses for any body' and 'start where you are'

India plays an important role in Nikki’s yoga journey. It’s where she did her training and continues to visit annually. Subtle references to India appear through architectural-inspired shapes that form both a house motif and framing device for content, while the colour palette that connects to yoga’s origins and reflects Nikki’s deep respect for the practice and its history.

Honouring India

A printed flyer that says 'your practice, your pace' and 'adaptive yoga for every body'
Nikki's brand photos framed in the Indian style archway brand shapes
Nikki's brand photos framed in the Indian style archway brand shapes

The brand tone of voice is warm, supportive and invites curiosity by speaking to people like a trusted friend rather than an authority from a distance. It balances care and empathy with a fearless commitment to accessibility, creating a space where everyone feels seen and welcome.

Brand voice

Illustrated icons such as a yoga mat, a chair, a blanket and yoga blocks
A mock up of an A frame board with a poster that says 'bring out the blocks' and an illustration of yoga blocks
'strength in softness', 'stretches for every body'. 'start where you are'

“After struggling for a few years to decide on any kind of branding and trying to do my own website, not fully knowing how to convert my image from my head into anything tangible. I decided I needed help. I'm a fully accessible yoga teacher and knew my website needed to be accessible so Lauren was recommend to me by a friend. After a zoom call Lauren completely understood me, my business and where it was going. She was able to bring together branding that showed me, the business and its strong message of making the world more accessible.”

Nikki Evans, Founder of Finding Your New Normal

An instagram mock up of the grid view on a mobile phone
Brand assets presented on guideline style pages that show the colours, shapes and images included in the final brand package
The jasmine flower icon on a tote bag
The jasmine flower icon on a tote bag
A section from the website explaining what accessible yoga is and then a list of props you can use to support your practice

“With a disability myself I sometimes get overwhelmed with tasks like this but Lauren made it all so easy. 

My brand and website are so beautiful I'm so happy with everything. I would recommend Lauren to anyone who wants to make the world an easier place to work in as well as looking beautiful and not being complicated. I've already had feedback that my site is easy to use, the colours are great and it really represents me.”

Nikki Evans, Founder of Finding Your New Normal

A mock up of a yoga block with a branded cardboard sleeve and a yoga mat with a branded strap

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