TWO-WEEK BRAND INTENSIVE FOR FOUNDERSGet the brand, launch the business!
You’ve got the idea - now it’s time to get it out there.
Put it on your website, send that pitch, announce you’re open for business. This is where the planning turns into doing.
From the founder needing to launch new offers and get investment - fast!
“Having Lauren as one of our partners has been a real force-multiplier for us. She has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.
If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.”
Aled Jones, CEO & Co-founder of Ashore
You might be starting small, but your ambitions definitely aren’t.
You know what you can offer. Now you need to put it in front of people and give them the confidence to enquire, book or buy.
When someone follows a recommendation, opens your proposal or lands on your website, your visual identity helps them form an impression of the business behind it. Does this feel professional? Does it feel considered? Can I picture working with them?
You want the way your business looks to back up the quality of what you do.
Still stuck with the side-hustle?
If any of these sound familiar, it’s time to give your brand some momentum.
The fear of being seen with branding that looks amateur is keeping you from putting yourself out there.
You know you need to look the part in order to give potential clients the confidence to take the next step.
You’ve got clients but you’re charging less than you’d like because your brand still says “early days.”
Imagine what you could achieve once you have your brand sorted.
Make the introduction without the disclaimer.
Send your website, share your profile and hand over your details without adding “ignore the branding — I’m still working on it.”
Present an offer that looks ready to buy.
Give your proposals, sales materials and booking pages a professional appearance that supports the care you’ve put into your service.
Launch with everything looking connected.
Your website, social profiles and launch announcements feel like parts of the same business. Wherever people find you, they meet a consistent visual identity.
Make your next hundred design decisions easier.
Know which logo to use, which colours work together and how to style your text. Get on with creating the things your business needs.
Put your energy into getting clients.
With your brand essentials ready, you can spend less time reworking how your business looks and more time putting it in front of the people you want to work with.
The results
Some of the cool things my clients have acheived with their Beta Brands in action:
Two have won Start up of the Year in their local area.
Two have been featured in the Financial Times. There's a pattern forming...
Others have secured investment, raised money for charity, and used their branding to lead the way for more sub brands and spin outs!
Clear your diary. We’re making moves!
Before we start: get ready
Fill out a short questionnaire and share your existing business information, inspiration and any materials you already have. We’ll agree the schedule so you know when to expect designs and when I’ll need your feedback.
Week one: see it take shape
We’ll agree a visual direction, then I’ll develop your logo, colours and typography into a cohesive identity. You’ll see how the elements work together and give your feedback.
Week two: refine and get ready to launch
I’ll refine the designs, finalise your identity and prepare your files and brand guide. You’ll finish the sprint knowing what you’ve got and how to use it.
INTRODUCING…
The Beta Brand
A focused design intensive for founders who know what they’re offering and who they want to reach, and need the visual identity to get out there.
We’ll create a distinctive set of brand essentials you can put straight to work.
Have a look at these Beta Brands
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![Loop business cards]()
Loop Branding
A brand that’s here to make sense of heat pumps - what they do, why they matter, and how they can help us heat our homes more sustainably.
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![A woman wearing a baseball cap with the Drift and Design logo printed on it]()
Drift & Design
A new visual identity inspired by what Drift & Design stands for: creative freedom, messy action and doing things on your own terms.
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![Examples of various website sections to show a new and improved user experience]()
Ashore
A fresh sub-brand to help Ashore speak directly to businesses. With a sharp identity and a new website experience that makes booking seamless, Ashore’s new offering is set to turn remote work into a treat for teams.
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![A billboard with people doing yoga and text that says 'poses for any body' and 'start where you are']()
Finding Your New Normal
After surviving six strokes and a brain injury, Nikki understands what it means to rebuild life around a new reality. Finding Your New Normal was born from that experience
What you'll get:
A logo you're proud to put your name to. Make your first introduction feel like a proper business launch. Your custom logo and simplified variation give you something you’re proud to put on your website, proposals and social profiles.
A custom colour palette that sets the mood. We’ll give your business a distinctive look, with combinations that help your content stand out and stay readable.
Typography that makes your offer headline feel confident, your proposal look polished and your website easy to read. Your chosen fonts and clear text hierarchy help you present your expertise.
A brand guide that keeps the momentum going. Create your next proposal, service page or social post knowing exactly how to bring it all together — with clear guidance you can follow yourself or share with your website designer.
Ready-to-use files for launching your website or getting your first business cards printed. You’ll have your logo files organised and ready to send, upload or print.
TRUSTED BY 30+ BRANDSGiving your big idea a strong start
I’ve helped founders, charities and growing businesses turn big ideas into brands they’re proud to launch. I’ll take your ambitions seriously, bring honest advice and guide the design decisions — so you have an experienced partner helping you move forward.
The cost
Choose the payment plan that works best for you
Standard
Pay in full
Pay 100% upfront or split it 50% now and 50% at the end of your project.
£2,500
Total investment
Budget-friendly
4-month payment plan
Split your total into four monthly payments or at agreed project milestones.
£625
× 4 payments · £2,500 total
Frequently asked questions
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Beta Brands are for founders who want to get their business out into the world, start working with clients and learn as they go. You’ve got an offer to launch and need a professional visual identity to get moving, without a longer strategy process.
You don’t need every detail of your business figured out. You do need a business name, an offer and an idea of who you want to reach.
If you want support defining your audience, finding your position in the market or communicating what makes your business different, take a look at Made to Measure. It combines brand strategy with a visual identity built around that direction.
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You’ll need your business name, a clear understanding of what you offer and who it’s for, and time to give feedback during the sprint. I’ll send you a questionnaire before we begin.
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The package covers your visual identity and guidance for using it. Website design, social templates and other launch materials can be discussed separately.
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Your sprint begins on our agreed project start date, once your preparation is complete. We’ll schedule feedback points in advance to keep everything moving.
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Yes. We’ll work online, with clear feedback deadlines and everything you need to review your designs remotely.
Your next client needs to know you exist. Let’s get your business out there.
Book your two-week brand intensive and give yourself a launch date to work towards. It’s time to send the pitch, share the link and tell people you’re open for business.