The strategic framework I’d use to build trust, communicate your value and encourage more people to take the next steps to working with you.

Download the guide
Download the guide

Every great website starts here.

Whether you're creating your first website or it's been years since a designer looked at it, this free guide walks you through the same six areas I assess before recommending any redesign.

An ipad with the IMPACT audit cover apge on the front in large bold letters on a bright red background

There are three ways to use the IMPACT Framework.

2. Have me apply it

Book an IMPACT Audit and I'll analyse your website, prioritise your biggest opportunities and explain exactly what I'd change.

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3. Put it into practice

If you're ready to invest in a new website this is the perfect foundation.

A laptop with the IMPACT acronym on screen spelling out Inclusion, Mission Driven Messaging, Professional Credibility, Accessible Experience, Calls to Action, Trust Signals

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1. Learn it yourself

Download the free checklist and review your own website.

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Get the guide
Get the guide

What’s inside

Inside you'll learn how to review your own website through the lens of strategy, communication and user experience so you can identify the changes most likely to make a difference.

You'll discover how to evaluate your website's:

  • Inclusive design

  • Mission-driven messaging

  • Professional credibility

  • Accessibility

  • Calls to action

  • Trust signals

Along with practical prompts, examples and quick wins you can start implementing immediately.

Four example pages from the IMPACT audit that showcase what's included - for example an overview of brand, web design and social media as well as a list of three quick wins you could implement immediately
Grab your guide
Grab your guide
Lauren wearing glasses and a beige button-up shirt, smiling slightly, sitting against a plain off-white wall.

An expert opinion on your brand and website.

I’m Lauren, a brand specialist and web designer helping purpose-led businesses and organisations communicate their value, build trust and create better experiences for the people they want to reach.

My approach brings together brand strategy, visual identity, web design, user experience, accessibility and inclusive communication.

That means I’m looking beyond whether your brand simply looks good. I’m looking at how well it communicates, how people experience it and whether it’s supporting where you want your business to go next.