A person holding up a page from the guide that explains IMPACT stands for inclusive design, mission driven messaging, professional credibility, accessible experience, calls to action and trust signals

Every great website starts here

Your website has one job: to help people feel confident choosing your business.

The Website IMPACT Framework helps you understand what's building trust, what's creating doubt and where the biggest opportunities for improvement are, so you can create a website that communicates your value clearly and gives people confidence to choose your business.

Lauren wearing glasses and a beige button-up shirt, smiling slightly, sitting against a plain off-white wall.

Why I created this framework

I'm Lauren, a web designer helping businesses communicate their value, build trust and create better experiences for the people they want to reach.

My approach combines web design, user experience, accessibility and inclusive communication, because a website shouldn't only look good. It needs help people understand who you are, trust what you do and feel confident choosing to work with you.

The Website IMPACT Framework brings together the same principles I use when reviewing and designing websites, so you can look at your own website more strategically and spot the opportunities you might otherwise miss.

Could you confidently send your dream client to your website today?

If the answer is "probably not", this guide is for you.

The Website IMPACT Framework helps founders review their website through the same trust-building principles I use when designing websites for clients.

By the end you'll know:

✓ What's building trust

✓ What's creating doubt

✓ How to review your website strategically

Download the guide