Find out what's stopping your website from turning visitors into enquiries.
Before you invest thousands in a new website, discover the strategic changes that could help you build trust, communicate your value and encourage more people to work with you.
You’re too close to your own business to see it the way potential clients do.
Which is why it’s so important to get a professional opinion.
This the same strategic process I begin every website project with. I identify what's already building trust, what's creating barriers and where the biggest opportunities for improvement are. The IMPACT Audit gives you that insight first, so you can make informed decisions about what your business actually needs next.
If any of these sound familiar, you're exactly who this is for.
"WOW Lauren is just brilliant beyond words. A total expert on accessibility, she gave me lots of tips to improve my website & shared lots of ideas for new content too! If you have a website you need Lauren to audit it (for real, she is magic!)”
In their words…
“I have plenty to do, but getting a clear path and attainable goals has helped me immeasurably. Thanks Lauren!"
— Cormac Fee, Brand and Web Designer
"WOW Lauren is just brilliant beyond words. I literally made two pages of notes watching the video. A total expert, she gave me tips to improve my website, accessibility & shared ideas for new content too!”
— Liv Collins, Artist & Writer
“I've started to implement Lauren’s advice and feel a lot better about how things are going for my brand, so thank you Lauren!"
— Laura Stevens, Creative Director & Coach
Your brand, messaging, website experience and accessibility don’t work in isolation.
A beautiful visual identity can’t compensate for confusing messaging. Strong messaging can be undermined by a frustrating website. Excellent work can be overlooked if your brand isn’t giving people enough reasons to trust you.
The IMPACT Audit helps you understand why your business might not be converting as well as it could, and highlights the changes that will make the biggest difference first.
£200, delivered within 5 working days
How it works
Request your IMPACT Audit
Fill out the enquiry form and send links to your website, a short overview of your business and any specific challenges you'd like me to consider.
Review
Once you submit your enquiry, I'll personally review your website. If the audit sounds like the right fit, I'll send over payment details and explain what happens next. No discovery call. No pressure. No obligation to continue working together afterwards.
Your beta spot is secured once payment is received.
Receive your recommendations
Your video walkthrough, written IMPACT Report and prioritised recommendations will arrive within five working days.
Within five working days you’ll receive…
01.
Personalised video walkthrough
An in-depth recorded review of your brand, website and messaging through the IMPACT framework.
02.
Written action points
A clear summary of what’s working, what needs attention and where I see opportunities for improvement.
03.
Clear next steps
Practical next steps, ordered by what I believe will make the biggest difference.
The IMPACT Audit is built around my IMPACT Framework – a strategic review of the key elements that shape how people experience your brand. By assessing each area, I'll identify what's working well, where opportunities are being missed and the changes that will make the biggest difference to your business.
Inclusive Design
Do people feel welcomed by your brand?
Inclusive design considers the images, language and experiences you create, so more of the right people can see themselves engaging with your business.
Mission Driven Messaging
Can people understand why your work matters?
Focused messaging connects what you do with the value and impact you create, so people have a reason to care.
Professional Credibility
Does your brand inspire confidence?
Your visual identity, messaging and website should reflect the quality of your work and show that you’re capable of delivering.
Accessible Experience
Can people actually use your website?
Readable text, strong contrast, clear structure and accessible interactions help more people read, navigate and engage with your content.
Calls to Action
Do people know what to do next?
Every key page should guide people towards a clear next step without making them search for it or leading to a dead end.
Trust Signals
Have you given people enough reason to trust you?
Testimonials, case studies, results and other signals of credibility help turn interest into confidence that you’re the best person to work with.
An expert opinion on your brand and website.
My approach brings together brand strategy, visual identity, web design, user experience, accessibility and inclusive communication.
That means I’m looking beyond whether your brand simply looks good. I’m looking at how well it communicates, how people experience it and whether it’s supporting where you want your business to go next.
If you decide to move forward with a branding package, the £200 investment will be deducted from your project fee.
Make sure your brand is ready for your next big opportunity.
Find out what’s helping your business make an impact, what’s getting in the way and what’s worth changing first.
Your IMPACT Audit includes:
→ Review of your brand, messaging and website
→ Assessment through the six-part IMPACT framework
→ Personalised video walkthrough
→ Written IMPACT Report
→ Prioritised recommendations and next steps
If you later decide to work with me on a full branding or website project, your £200 audit investment will be deducted from your project fee.
By the end of the audit you’ll know
Why your brand isn't converting the way it should
Discover what's building trust, what's causing hesitation and the hidden gaps that could be preventing your ideal clients from taking the next step.
What to change first for the biggest impact
No more second-guessing or trying to fix everything at once. You'll leave with clear, prioritised recommendations so you know exactly where to focus your time and energy.
How to attract more of the right clients
Understand how your brand, messaging and website work together to position you as the obvious choice, helping you build confidence, credibility and better client enquiries.
LET'S CHAT ABOUT IT
LET'S CHAT ABOUT IT
Not sure what actually needs to change to turn more of the right people into enquiries?
You don’t need to know whether you need a full rebrand, a new website or just a few strategic changes. That’s exactly what the IMPACT Audit will help you uncover.
Tell me a little about where your business is now and what you want your brand and website to help you achieve. I’ll personally review your answers and, if the audit feels like the right next step, I’ll send you the details to secure your spot.
FAQs
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The audit is designed for established service businesses, founders and purpose-led organisations that already have a brand and website but want an expert perspective on how effectively they’re communicating their value, building trust and supporting their next stage of growth.
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No. The audit helps you understand what actually needs attention before you invest in bigger changes. You may find that a few focused improvements will make more difference than starting again.
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A personalised video walkthrough, written IMPACT Report and prioritised recommendations for what to focus on next.
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Within 5 working days of sending me the information I need to begin.
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Yes. If the audit uncovers a need for brand strategy, visual identity or website design support, we can discuss working together. There’s no obligation to do so.