Case study section for a heat pump website

Your website should make it easier for the right clients to choose you.

Your website supports almost every route into your business from referrals and social media to networking, content and paid advertising. If it leaves people confused, unconvinced or unsure what to do next, you could be losing opportunities .

Home page design for women's leisure wear company, Track
A one page website for One Knit, a boutique knitwear brand. The page shows brand photogrpahy and interesting layouts that make the page feel  high quality and creative

Don’t go into the busiest sales season with a website that isn’t doing you justice.

Imagine ending the year with a website you’re proud to send people to - and finally get it off your to do list!

The people who could become your next clients may already be looking you up. If your current site leaves them unsure what you do or why they should choose you, those visits could be opportunities you never hear about.

Tell me a little about your business and what isn’t working with your current site, and we’ll explore what you need.

Website packages from £3,000. Payment plans are available.

“Lauren is more than a designer. She’s a strategic thought partner who really understands both me and my clients. She helped me step back, simplify my message and elevate how I show up. This feels like a true upgrade for my business, and I couldn’t recommend her more highly.”

- Amelia Saberwal, Leadership Coach

Homepage design for freelance location manager Madeleine Hall featuring an introduction, service overview and values-led messaging.

Your website shouldn’t be the thing holding your business back

You’ve spent years refining your services, developing your expertise and building a reputation you’re proud of - but your website still reflects an earlier version of your business.

Your services have changed, but the structure hasn’t. Your experience is buried under vague messaging. The design doesn’t do you justice, and every attempt to improve one section seems to create another job.

You don’t need another template, checklist or weekend spent moving sections around.

You need someone to step back, make sense of everything and turn it into a website that properly represents the business you’ve built.

Your website is still introducing an older version of your business.

You’ve outgrown your website if:

Your services are stronger, your experience has deepened and your ideas are better - but none of that is coming across online.

You find yourself apologising for it, explaining what has changed or hoping potential clients will look past the parts that no longer feel like you.

You’ve rewritten the headline, moved the buttons and adjusted the layout, but the website still feels disconnected. It needs someone to look at the strategy, messaging and design as a whole.

Homepage design for Our Haus photography studio featuring colourful imagery, service categories and a bold editorial layout.

Think about where you want your business to go next.

More clients. Bigger projects. Speaking opportunities. Press coverage. Partnerships. Product sales. Donations. Funding. Being recognised as a leading voice in your field!

Your website won't create those opportunities on its own - but when someone hears your name, gets referred to you, discovers your work and considers working with you, it's often one of the first places they'll go.

You want what they find to reinforce everything they've already heard about you.

Your website should make choosing you easy by ...

01.

Reflecting the level you’re operating at

Show people they’re in capable hands through focused messaging, strategic design, accessible content and the details that give them confidence in your business.

02.

Making your value easy to understand

Replace vague or outdated messaging with content that helps potential clients recognise why your service is right for them.

03.

Supporting better enquiries

Answer the questions, address any doubts and guide them towards the next step, whether that’s enquiring, booking or buying.

Trusted by charities, consultants, coaches, creative businesses and non-profit organisations around the world.

Mock-up of the Ashore website shown on a laptop, featuring a team introduction and flexible workspace platform.

Bespoke website packages from £3,000

Every website is tailored to your business, but packages start from £3,000 for a bespoke 5–7 page Squarespace website, including strategy, design and development.

What's included

  • Website strategy and planning

  • Sitemap and page structure

  • Bespoke website design in Figma

  • Squarespace development

  • Review and refinement of your existing copy

  • Accessibility best practices

  • SEO foundations, including page titles, meta descriptions and heading structure

  • Image renaming, optimisation and alt text

  • Testing before launch

  • Training so you can confidently update your website

You’ll provide the initial content, and I’ll help organise, edit and refine it so that it communicates more clearly online.

If you need full copywriting, additional pages or more bespoke functionality, I can recommend trusted specialists or prepare a tailored quote.

Client transformation: Piers Park Sailing Center

Website before:

Pages from Piers Park Sailing Center's website before the redesign. It was messy, dated and didn't show off any of their character or highlight the impact of the amazing work they do
Pages from Piers Park Sailing Center's website before the redesign. It was messy, dated and didn't show off any of their character or highlight the impact of the amazing work they do

Piers Park Sailing Center is a non-profit making sailing and marine science more accessible to people of all ages and abilities in Boston Harbor.

They needed a website that could better reflect the energy of their community, communicate the impact of their work and make it easier for people to understand, access and take part in their programmes.

We developed a new accessible website built around inclusion from the start — bringing simplicity to their messaging, improving how people navigate their programmes and creating a visual identity that genuinely belongs to the community it represents.

An ipad screen with one of the sailing program service pages 'science of sailing' showing a young boy in a life jacket leaning over the side of a boat to look at the water
homepage design featuring improved layout with clear headings and paragraphs, information separated into sections and bright fun branding applied consistently

The result is a brand and website Piers Park can feel genuinely proud of — one that reflects who they are, makes their programmes easier to discover and has received brilliant feedback from their community. Most importantly, their summer programmes have sold out, helping more people get out on the water.

  • Our old website wasn't doing justice to our organisation. It no longer reflected who we are or the experience we create for our community. Lauren transformed it into a website that feels authentic, welcoming and unmistakably us. We're far more confident sharing it because we know it gives new visitors an accurate first impression and reflects the quality of our work.

    — Alex DeFronzo, Executive Director of Piers Park Sailing Center

  • My website had lost its edge. The structure was messy, the messaging felt off, and I wasn’t confident sending people to it. Now, it’s a completely different story. The site is sharp, clear and easy to navigate, and it tells my story brilliantly. I feel proud of it and confident using it to represent my business.

    — Amelia Saberwal, Kinesthetica Coaching

  • Before working with Lauren, I struggled for years to create a website that reflected my business and values. I knew accessibility had to be at the heart of it, but I couldn't turn the vision in my head into something that worked. Lauren completely understood my business and created a website that genuinely represents me. I've already had people tell me how easy it is to use, how much they love the design, and how well it reflects who I am and what I do.

    — Nikki Evans, Founder of Finding Your New Normal

From tangled ideas to a finished website in two focused weeks

Before the project

I’ll guide you through preparing your content, imagery and other materials before we begin.

You’ll also complete a strategy questionnaire covering your business, audience, services and goals. This gives me the information I need to understand what your website must communicate and accomplish.


Week one: strategy, structure and design

I’ll review your existing website and content, identify where clarity or trust is being lost and create a structure that makes your business easier to understand.

I’ll then develop the visual direction and design your website in Figma, ready for your feedback.


Week two: build, refine and launch

Once the design direction is approved, I’ll build your website in Squarespace and optimise it across desktop, tablet and mobile.

I’ll apply accessibility best practices, add your SEO foundations, test the website and show you how to manage it confidently after launch.

You’ll need to be available to provide focused feedback during the project, but I’ll lead the process and keep everything moving.

At the end of the two weeks, you’ll have a complete website ready to share—not another half-finished project sitting on your list.

The more people who can use your website confidently, the more opportunities you create for your business.

When a website is easy to navigate, simple to understand and designed with different people's needs in mind, it sends a powerful message about your business. It shows care, attention to detail and respect for your audience.

That's why accessibility isn't a separate service I offer, it's woven into every website I design.

Aled looking at the camera smiling. He has brown wavy hair and is wearing a brown zip up jumper
Aled Maclean-Jones, Founder & CEO, Ashore

“Lauren has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.

If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.”

Lauren is a white woman with shoulder lenght brown curly hair. She wears glasses with brown frames and is looking at the camera smiling

Why work with me?

A lot of website projects begin with colours, fonts and page layouts. Mine begin with questions!

What do people need to believe before they're ready to enquire?

Where is trust being built or lost?

What makes your business genuinely different?

What information are people struggling to find?

How can we make your website easier for everyone to use?

Only once we've answered those questions do we start designing.

Websites don't generate better enquiries simply because they look beautiful. They do it because every decision has been made with intention.

I combine user experience design, accessibility, messaging and front-end development to create websites that look beautiful, communicate more clearly, build trust faster and work for more people.

Booking for November

Booking for November

Your website should be a strategic investment, not an expensive guess.

Tell me about your business, what isn’t working with your current website and where you’d like to take it next. You don’t need to know exactly how many pages you need -I’ll help you work out the right scope.

I'll review your enquiry and get back to you within two working days. If it looks like we could be a good fit, I'll invite you to book a discovery call.

FAQs