A two-week website intensive for purpose-driven businesses and non-profits
Help more people benefit from the work you do
Give the stories behind your work a place to be seen. In two weeks, we’ll create a Squarespace website that shows what changes for the people you support and gives others a clear way to get involved.
From the founder needing to launch new offers and get investment – fast!
“Having Lauren as one of our partners has been a real force-multiplier for us. She has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.
You’ve seen the impact your work has on people’s lives
People are putting your training into practice. Organisations are asking you back. It’s time to build on that momentum.
You need to give those ambitions your full backing, with a website you’re proud to share and one that turns that turns people who are interested into ones that take action.
The people you support come first and your website gets whatever time is left
A programme gets added between sessions. A service changes, but the sales page doesn’t. The results you’d love to share are still sitting in your inbox.
You’ve kept the work moving - now the website needs more than another quick update!
Does this sound familiar?
Your work has grown. Your website still tells the old story.
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Your website represents an older version of your business
You’re delivering team training, but the homepage still centres one-to-one sessions. You’ve developed new programmes, but visitors keep finding the original offer. Before sharing your link, you’re already explaining what’s missing.
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Your programme sounds like a list of sessions.
The dates, topics and format are there. The thinking behind your approach, the experience you bring and what participants have achieved are harder to find. Someone can see what they’ll attend without understanding why they should choose it.
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Your marketing sparks interest but your website leaves people with more questions
Someone hears about your workshop and clicks through, ready to explore. But who is it for? What support is available? Are bookings open? They have to search across pages, or email you, to work out whether they can take part.
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Promoting something new starts with a battle with your website.
You sit down to open bookings and end up moving sections, rewriting headings and trying to fix the mobile layout. The page still isn’t ready, and the time you’d set aside to promote the programme has gone into building it.
You need:
A website that reflects the work you do now
Give your current programmes and services a clear place on your site, so people can find the right offer without you having to explain what’s changed.
A clearer story about why it matters
Show people how you work, what participants have achieved and why your approach is worth choosing.
An easier way to get your next offer out the door
Give people a clear route from hearing about your programme to finding the details and signing up.
INTRODUCING…
The Powerhouse
We start with the difference you make, who needs to know about it and where you want to go next. Then we bring the strategy, messaging and Squarespace design together so people can see why your work matters and how to be part of it.
The next time someone asks for your website, you can confidently share a site shows what you do, shares what it means to the people you support and makes it clear how to book, join a programme or start a partnership
Turn a good introduction into an opportunity to work together
Send the right link while the conversation is fresh
When someone says, “This sounds like something our team could use,” you have a page ready to send. It shows who the programme is for and what taking part looks like, so they can picture how it would work for the people they support.
Show them what your work has done for others
When someone on the team asks, “Has this worked somewhere like ours?”, they can see an example for themselves. A short case study can show what another organisation needed, what you did together and what changed for the people involved.
Give your contact something they can take to their team
Your contact is already interested. Now they need to explain why to people who weren’t in the room. With one link to forward, they can give their colleagues the context they need before the next team meeting.
Start the next call talking about what you could do together
They’ve seen how you work and have a sense of where you could help. You can spend the call talking about their team, what they want to achieve and what a partnership could look like in practice.
The Powerhouse process
What’s inside?
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Stage 01
Impact Audit
I look at your website through the eyes of someone who’s just been sent your link. Can they tell what you do, see the difference it makes and work out what to do next? We use what I find to decide what the new site needs to do first.
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Stage 02
Message & Map
We work out what people need to know before they enquire, sign up or put your name forward to their team. Then I map the pages and shape the messaging so each audience can find the information that matters to them.
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Stage 03
Design & Build
I design and build your site in Squarespace, giving your programmes, services and case studies room to show what you do. When someone says, “Can you send me something to share with my team?”, you’ll know exactly which link to send.
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Stage 04
Reach & Handover
Before launch, I check accessibility, search basics and how the site works across devices. You’ll get recorded training and reusable layouts, so you can put up a page and start sharing it when your next programme is ready to announce.
The cost
Choose the payment plan that works best for you
Standard
Pay in full
Pay 100% upfront or split it 50% now and 50% at the end of your project.
£4,000
Total investment
Budget-friendly
4-month payment plan
Split your total into four monthly payments or at agreed project milestones.
£1,000
× 4 payments · £4,000 total
Piers Park Sailing Center
CLIENT TRANSFORMATIONWebsite before:
Sold-out summer programmes and a website they’re proud to share
Piers Park’s website hadn’t kept up with eight years of change or captured the joyful, welcoming organisation people experienced in person.
I helped tell their story, showing who they welcome onto the water and why their work matters. I organised their sailing programmes, passes and classes into clearer navigation, making it easier to find and book the right option, and created a dedicated donations page for supporters.
Applying their new branding throughout connected the website with their wider marketing, giving them a consistent, distinctive presence wherever people find them.
Since the project, Piers Park has reported sold-out summer programmes and enthusiastic feedback from their community, funders and partners.
“We are out in the world feeling confident because we look like our true selves.”.
The result is a brand and website Piers Park can feel genuinely proud of — one that reflects who they are, makes their programmes easier to discover and has received brilliant feedback from their community. Most importantly, their summer programmes have sold out, helping more people get out on the water.
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“We are proud to put it out there in the world”
The way everything looks just feels very “us” and we are proud to put it out there in the world.
Everyone that has seen it (our staff, our community, funders, partners) loves it and has been commenting on it.
Piers Park Sailing Center
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“I feel completely confident directing people to it”
Now, I’m over the moon with where we’ve landed. The site is crisp, sharp and easy to navigate. Everything flows. It leads potential clients through my work and thinking with real clarity, and for the first time in a while, I feel completely confident directing people to it.
Website redesign client
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“It makes it an easy ‘yes’”
Lauren has been my trusted advisor, my editor, my challenger, my cheerleader the whole way through. She is suuuper talented and just ‘got me’.
She took the time to get to know me and my business, she gently guided me through the unknown territories of this work and we formed a great collaborative relationship; able to discuss, feedback with honestly and challenge each other to push the level higher and the work she has done makes it an easy ‘yes’ from the people I want to work with.
Design client
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“A real force-multiplier for us”
Design is a critical part of what we’re building, and having Lauren as one of our partners has been a real force-multiplier for us. She has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.
If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.
Aled Jones, CEO & Co-founder of Ashore
Big ambitions? You're in good company.
The Values-Driven Founder
You’re a consultant, coach or service provider with strong convictions about how your work should be done. You want to grow without watering down your personality or sounding like everyone else. You’re looking for a designer who gets invested, asks the deeper questions and brings out what makes your approach worth choosing.
The Ambitious Startup
You’re building something people haven’t seen before, or a better answer to a familiar problem. There are decisions to make, assumptions to challenge and a launch to get behind. You want a designer who can grasp the complexity, contribute fresh thinking and turn your vision into something you can put in front of the world.
The growing Nonprofit
You have a community to serve, a team giving it their all and plans you’re determined to make happen. Every investment needs to count. You want a creative partner who takes the time to understand your world, shares your vision and brings the same commitment to presenting your work as you bring to delivering it.
ABOUT MEYour designer, thought partner and someone invested in doing thing right
When I started designing websites, I thought the finished design would always be the most important part. The typography, colours, applying snazzy motion effects.
Then clients started telling me things I hadn’t expected.
“I understand my own offers better.”
“It feels like us.”
“I can’t wait for people to see it.”
They could see the value of their own work more clearly and felt ready to put it out into the world.
That’s the part I love getting invested in. I’ll dig out your story, untangle the overlapping services, challenge the headline that could belong to anyone and find the details that make someone think, “This is exactly what we need.”
You’ve put a lot into building your business. I’ll put that same care into representing it.
- 50+ Brands I’ve worked with
- 7 years Of design experience
- 7 years Of returning clients
- 100% Happy clients
The Powerhouse is for you if…
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Your work stands for something. You’re building a business or organisation around a purpose you believe in and want that to come through in how you present yourself online.
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You’re ready for a proper rethink. You’re open to revisiting the structure, messaging and design to create a website that supports your next chapter.
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You see this as a catalyst for change. You want to use the project to get clear on your mission, regain your confidence and put plans into motion.
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You want an invested creative partner. You value honest recommendations, a new perspective and someone who’ll challenge an idea when there’s a stronger way forward.
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You can make space for the project. I take care of the strategy, design and build; you provide the insight, materials and timely feedback that keep us moving.
It’s probably not the right fit if…
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You only want a few cosmetic tweaks. Powerhouse is a website rebuild, rather than a refresh of colours and fonts.
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You’ve already decided exactly what to build. You need someone to develop a fixed brief without strategic input.
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You’d prefer to hand it over and disappear. This is done for you, but your knowledge and feedback are essential to representing your work properly.
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You need a website to guarantee instant growth. You’re looking for enquiries or sales without investing in getting people to the site and following up.
Frequently asked questions
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Beta Brands are for founders who want to get their business out into the world, start working with clients and learn as they go. You’ve got an offer to launch and need a professional visual identity to get moving, without a longer strategy process.
You don’t need every detail of your business figured out. You do need a business name, an offer and an idea of who you want to reach.
If you want support defining your audience, finding your position in the market or communicating what makes your business different, take a look at Made to Measure. It combines brand strategy with a visual identity built around that direction.
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You’ll need your business name, a clear understanding of what you offer and who it’s for, and time to give feedback during the sprint. I’ll send you a questionnaire before we begin.
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The package covers your visual identity and guidance for using it. Website design, social templates and other launch materials can be discussed separately.
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Your sprint begins on our agreed project start date, once your preparation is complete. We’ll schedule feedback points in advance to keep everything moving.
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Yes. We’ll work online, with clear feedback deadlines and everything you need to review your designs remotely.
Imagine what you could put into motion with a website you’re proud to share.
Your work is clearly expressed and your ambition gets taken seriously. You've got a website that connects all the different parts of your business together, and that spark of excitement about putting yourself out there again!