CLIENT

Ricardo Vazquez, Director of Product Design, Dropbox

SERVICES

Research, visual identity, illustration, presentation slide design

The Brief

Ricardo approached me ahead of his talk at DesignX conference with a clear goal: no more cobbled-together slides. He needed a deck that looked as sharp and professional as the speakers sharing the stage with him — something that would amplify his message and support his authority in a way that felt right to him.

Presentation slide showing problem framing challenges, including initiative, strategy, and productivity data with color-coded bars and quotes.
Ricardo Vazquez, Director of Product Design, Dropbox

“Receiving an email from you always makes my day. I love the icons and illustrations! The deck is just top notch, you have given me the confidence to stand on stage proudly. Thank you!!”

The Approach

Ricardo’s talk challenges the idea that “quality” belongs solely to design and “performance” solely to engineering. Together, we built a refined, well-structured presentation that made his key ideas land clearly and confidently. Drawing on his experience at Shopify and Dropbox, Ricardo’s message needed a framework to let the content shine — with strong layouts, typographic clarity, and subtle visual cues.

A digital presentation slide showing various concepts related to user experience and performance benchmarks, including a quote by Steve Jobs, a hypothesis statement, performance thresholds, principles, and related notes.

The Results

The final slides helped Ricardo show up as the expert he is. The deck not only matched the quality of his insights but made them even more impactful, setting him apart at DesignX and helping drive his point home with clarity and confidence.


(You can even catch the full talk on YouTube — it’s well worth a watch.)

Typography style guide with font names Hanken Grotesk, Light, Regular, Medium, Bold, and sample alphabet and content.
A color palette with ten rectangular swatches arranged in two rows on a dark background, featuring shades of white, yellow, beige, pink, orange, red, light blue, and blue.
A graphic displaying three challenges related to UX measurement. The challenges include 'No precedence in a bar of high quality performance,' 'Lack of knowledge on how UX can assess performance,' and 'Lack of shared language that can unite multiple disciplines.' The title mentions 'Measuring UX success' and 'Challenges.'
Open MacBook Pro laptop displaying a slide with performance principles and tips, placed on a park bench with wooden slats.
Screenshot of a customer experience problem analysis with sections labeled 'Performance,' 'Product quality,' and 'Customer satisfaction.' Contains example problem statement text and scorecard data with a black background and beige surrounding area.
Series of icons including a check mark, rocket, magnifying glass, question mark, gear, thumbs up, right arrow, fireworks, diamond, and lightbulb on a dark green background.
A collage of four presentation slides on UX design and quality, with quotes, keywords, and key points highlighted in different colors.