A 1:1 DONE-FOR-YOU BRAND IDENTITY PACKAGEAn 8-week brand transformation that gets you seen, remembered and chosen
Made to Measure is a custom brand experience for coaches and consultants who’ve outgrown their old identity. We tailor your brand to who you are now, to get ready for your next-level clients.
If your visual identity feels more good enough than groundbreaking, it’s time for a change.
If growing your business is feeling a bit like…
“Everyone else looks amazing and I’m getting left behind”
“My branding doesn’t look right but I don’t know how to fix it”
“I want to raise my prices but my branding doesn’t look the part”
You need a brand that reflects the level of your expertise, grabs attention and resonates with the right people.
Here’s how a custom brand will transform your businesses
01.
You’ll get bigger opportunities
A strong brand positions you for high-value projects and clients who get what you do (and are willing to pay for it).
Better clients, speaking gigs, engaged communities and press features are all things my clients get after working with me.
02.
You’ll earn clients’ trust at first glance
A good brand speaks your clients’ language, earns their trust, and makes them feel like they’ve found exactly what they’ve been searching for. When your brand reflects who you really are, the right people can’t help but lean in.
03.
You’ll go from recognised to respected
Repeat after me: No more blending in!
When your branding looks great and stays consistent across every place your people find you, you become the one they think of and the one they reach out to.
My clients have got amazing results, but don’t just take my word for it!
Amelia Saberwal, Founder of Kinesthetica Coaching“Lauren helped me tell the story of the journey my clients take with me and break it up into pieces that make it an easy ‘yes’ from the people on the other side.”
“Lauren captured my ideas and created an expression of how I operate, the way I want to be seen and the voice I want to have. I feel completely in alignment with my voice and messaging and my businesses has been perceived differently as a result.
I show up more confidently and I get comments about my brand all the time!
Those who don’t resonate with my brand now pass me by so I no longer need to spend time engaging with tyre-kickers. Those that resonate get in touch, so by default my brand has a magnetic effect!
High-calibre clients expect high-calibre brands. It’s time to work on yours, so you don’t just get noticed, you get chosen.
You’ve built a name for yourself through talent and results, but your brand hasn’t quite caught up. Between client work and growth, refining your visual identity keeps getting pushed down the list. The result is a brand that’s functional but forgettable - on that lacks a strong message, the right positioning or a visual identity that matches your reputation.
WHAT'S THE PROCESS?Your ownable identity in three easy steps
01.
A deep dive into your purpose
We start by getting clear on the essentials - who you are, what you do, and why it matters.
This phase is about context: your positioning, your audience, your goals. You’ll get a creative brief and visual direction that sets the tone for everything that follows.
02.
Look as good as what you do
You’ll get a full identity system, including logo design, colour palette, and typography, all built to reflect your positioning and resonate with your audience.
We’ll explore the visual details that make your brand feel uniquely yours: custom icons, illustrations, patterns, textures, and creative direction for photography or stock imagery.
03.
Launch with confience
Launch with brand guidelines that outline how to apply your new identity consistently, whether you're briefing your team or updating your site.
And because launch always brings last-minute questions, you’ll have Slack support during your rollout, so you’re not left figuring things out alone.
This is what intentional branding actually brings
You charge more, and comfortably too
There’s a reason why big brands look the part. When your brand looks, sounds, and feels like the premium experience you deliver, people expect to pay more.
You get more of the right work
The clients who get you, find you faster. The best part is they’re already sold before the discovery call.
You become magnetic
People land on your site or scroll through your feed and know straight away, this is it, you are who they’ve been looking for.
You start showing up like a leader
You don’t hesitate to pitch, post or promote. You’re not desperately trying to stand out - you are the standout!
A sharp, strategic identity to make you look the part in just 8 weeks.
WHAT DO YOU GET?
Logo suite
Primary, secondary, submarks, and favicons, built to work across digital and print, large or small, so you’re covered wherever your brand shows up. No pixelated headers. No awkward cropping. You’ll have the right mark for every moment.
Colour palette
If you’ve ever felt like you’ve been playing colour palette roulette, you’re not alone. You’ll get a colour system that captures your brand’s energy and is easy to work with.
Typography system
Typography quietly builds trust. It sets the mood, adds hierarchy, and makes your content easier to read and remember. It’s the design equivalent of voice, so you need a curated set of fonts chosen specially to express your brand’s tone.
Custom graphic elements
Meaning branded extras like patterns, illustrations or icons that add depth and personality across your site, socials, and anywhere else.
These help your brand feel fully fleshed out, polished, professional and unmistakably you.
Creative direction for images
There’s a lot to be said for consistent brand images. You’ll get a collection of examples and a tailored guide so that every image you use feels intentional and on-brand.
This makes sourcing or shooting visuals way easier, and 100x more consistent.
Guidelines and support
An easy-to-follow guide showing exactly how to use your new brand and two weeks of direct Slack support for questions, feedback, or launch prep, so you’re not just handed the files and left to figure it out.
You’ll know exactly how to apply your brand, and have me in your corner while you do.
In 8 weeks you’ll get a timeless, high-end brand identity that puts you exactly where you deserve to be - at the top of your clients’ minds
A logo alone won’t carry your brand and you need more than a quick fix and to stop playing small. You need a full ecosystem: a consistent, recognisable visual language that works across every platform. When your fonts, colours, layouts, and tone are aligned, your brand becomes easier to recognise, easier to trust, and easier to remember. That’s what creates connections and conversions. Make it easy for people to recognise you.
And here’s the best part: this isn’t just a short-term glow-up.
You’ll have a brand that works hard for you long after the 8 weeks are up, ready to support your next phase of growth, visibility, and client opportunities.
What it’s like to work with me
Did I introduce myself? I’m Lauren, by the way.You’re not just investing in design, you’re investing in direction.
I help you make sense of what you’re trying to say and shape it into a brand that’s consistent, confident, and built with purpose. I’ll dig into your goals, ask the right questions, and bring focus to the parts that feel fuzzy.
With five years of experience working across tech, coaching, events and more, I know how to turn vague ideas into visual systems that make sense and move people. Whether you’ve got a mess of mismatched graphics or a decent logo that just doesn’t stretch far enough, I help you define what’s working, refine what’s not, and build a brand that feels aligned with where your business is going next.
Got questions?
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I work with individuals, small businesses, and companies of all sizes across a wide range of industries. Whether you're a startup, an established business, or an somebody with a big idea, we can work together.
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This brand package is £4,000, including research and concepts, strategy, brand development and launch support.
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Absolutely! Let me know what would work best for you and we can chat about it more on a call.
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A branding project typically includes a range of elements to establish and enhance your brand identity. This can involve logo design, colour palettes, typography, and style guidelines. I also provide brand strategy development, which encompasses brand messaging, voice, and positioning to help you have a compelling brand presence. Each project is customised to meet your specific needs and goals.
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Yes! I work remotely and have successfully collaborated with clients across Europe and the Americas. No matter where you are located, I’m set up to deliver high-quality design services tailored to your needs.
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I could, but it's best we have a chat about it first. Together, we can discuss and consider alternative solutions that might work out better!