DOES YOUR BRAND FIT WHO YOU ARE?Made to Measure is a custom brand experience for service-based pros who’ve outgrown their old identity. We tailor your brand to who you are now, to get ready for your next-level clients.
The brand you’ve been growing into
You’re a leader in your field - a seasoned consultant, a sought-after developer, a founder with a reputation. Your work speaks for itself, but does your brand do the same? If your visual identity feels more “good enough” than groundbreaking, it’s time for a change. Your brand should reflect the calibre of your expertise, command attention, and resonate with the right audience.
From recognised to respected
You’ve built a name for yourself through talent and results, but your brand hasn’t quite caught up. Between client work and growth, refining your visual identity keeps getting pushed down the list. The result is a brand that’s functional but forgettable - lacking the polish, presence, and precision that match your reputation.
High-calibre clients expect high-calibre brands. It’s time to work on yours, so you don’t just get noticed, you get chosen.
Sound familiar?
You’re missing out on leadership and visibility opportunities
You’re at a point where you should be getting featured on bigger platforms, speaking at events, or publishing thought leadership content, but your brand isn’t positioned well for it.
You need more consistency in your life
Your website, social media, and other brand assets feel disconnected or patched together because you’ve updated things in bits and pieces over time.
Nothing is as consistent or cohesive as it could be, so people don’t immediately get your value.
You’re amazing at what you do, but your brand isn’t doing you justice.
You’ve built a name for yourself, delivering results that speak volumes. But your branding isn’t carrying the same weight.
You know inclusion matters, but you have no idea where to start.
High-contrast palettes, web-safe fonts, accessibility - what does it all mean? You just want an expert to create something that actually works for everyone, so you can finally move forward with confidence.
Having a strong brand will help you…
01.
Get bigger opportunities
A strong brand positions you for high-value projects and clients who get what you do (and are willing to pay for it).
02.
Attract the right clients
Your brand should work for everyone, not just a select few. I’ll make sure it’s clear, compelling, and built with accessibility and inclusion baked in from the start, so the right people see it, connect with it, and take action.
03.
Own your space.
No more blending in. Your brand will finally match the level of work you do, making you unforgettable to the people who need you most.
This is what branding actually brings
You charge more, and comfortably too
There’s a reason why big brands look the part. When your brand looks, sounds, and feels like the premium experience you deliver, people expect to pay more.
You get more of the right work
The clients who get you, find you faster. The best part is they’re already sold before the discovery call.
You become recognisable
People land on your site or scroll past your feed and know straight away, this is it, you are who they’ve been looking for.
You start showing up like a leader
You don’t hesitate to pitch, post or promote. You’re not desperately trying to stand out - you are the standout!
WHAT'S THE PROCESS?The process
Research and Concepts
We start by getting clear on the essentials - who you are, what you do, and why it matters.
This phase is about context: your positioning, your audience, your goals. You’ll get a creative brief and visual direction that sets the tone for everything that follows. A solid foundation, built together.
Brand development
This is where your brand starts to take shape visually, strategically, and with intention.
You’ll receive a full identity system, including logo design, colour palette, and typography, all built to reflect your positioning and resonate with your audience.
We’ll also explore the visual details that make your brand feel uniquely yours: custom icons, illustrations, patterns, textures, and creative direction for photography or stock imagery.
Handover files and launch
Once everything’s approved, you’ll receive a full suite of final files, clearly organised, export-ready, and easy to use across platforms.
You’ll also get brand guidelines that outline how to apply your new identity consistently, whether you're briefing your team or updating your site.
And because launch always brings last-minute questions, you’ll have Slack support during your rollout, so you’re not left figuring it out alone.
Special offer
BETA priceTier 1
£3,500
Waitlist offer
Tier 2
£3,750
Early bird
Tier 3
£4,000
Normal price
A brand that’s made to measure
This 1:1 brand identity service is designed for established service providers stepping into their next chapter. Your work is recognised. Your reputation is built. Now, it’s time for a brand that fully embodies the level you’ve reached.
With Made to Measure, you get a timeless, high-end, brand identity that puts you exactly where you deserve to be: visible, respected, and unmissable.
Logo suite
Primary, secondary, submarks, and favicons, built to work across digital and print, large or small, so you’re covered wherever your brand shows up. No pixelated headers. No awkward cropping. You’ll have the right mark for every moment.
Creative direction for images
There’s a lot to be said for consistent brand images. You’ll get a collection of examples and a tailored guide so that every image you use feels intentional and on-brand.
This makes sourcing or shooting visuals way easier, and 100x more consistent.
Colour palette
If you’ve ever felt like you’ve been playing colour palette roulette, you’re not alone. You’ll get a colour system that captures your brand’s energy and is easy to work with.
Custom graphic elements
Meaning branded extras like patterns, illustrations or icons that add depth and personality across your site, socials, and anywhere else.
These help your brand feel fully fleshed out, polished, professional and unmistakably you.
Typography system
Typography quietly builds trust. It sets the mood, adds hierarchy, and makes your content easier to read and remember. It’s the design equivalent of voice, so you need a curated set of fonts chosen specially to express your brand’s tone.
Guidelines and support
An easy-to-follow guide showing exactly how to use your new brand and two weeks of direct Slack support for questions, feedback, or launch prep, so you’re not just handed the files and left to figure it out.
You’ll know exactly how to apply your brand, and have me in your corner while you do.
Why Made to Measure?
A logo alone won’t carry your brand. You need a full ecosystem: a consistent, recognisable visual language that works across every platform. When your fonts, colours, layouts, and tone are aligned, your brand becomes easier to recognise, easier to trust, and easier to remember. That’s what creates connections and conversions. Make it easy for people to recognise you.
Aled Maclean-Jones, Founder & CEO, Ashore“Lauren has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.
If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.”
You’ve done the work to grow your business. Now it’s time for a brand that reflects that.
Why me?
You’re not just investing in design — you’re investing in direction.
I don’t just make things look good. I help you make sense of what you’re trying to say, and shape it into a brand that’s consistent, confident, and built with purpose. I’ll dig into your goals, ask the right questions, and bring clarity to the parts that feel fuzzy.
I bring a mix of creative direction, strategic thinking and a collaborative process. I ask the right questions. I listen closely, I’ll challenge you when it matters, and I’ll guide you through the decisions that shape how you show up.
We don’t need to reinvent everything. It’s about refining what’s already working and building a brand that fits where you are now, and where you’re headed next.
Amelia Saberwal, Founder of Kinesthetica Coaching"Lauren has been my trusted advisor, my editor, my challenger, my cheerleader the whole way through. She is super talented and just 'got me'. She took the time to get to know me and my business, she gently guided me through the unknown territories of this work and we formed a great collaborative relationship; able to discuss, feedback with honestly and challenge each other to push the level higher. "”
Great branding isn’t just about looking good.
It’s about being seen, understood, and remembered. That means making sure your brand is engaging, accessible, and built to connect with the right people.
FAQs
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I work with individuals, small businesses, and companies of all sizes across a wide range of industries. Whether you're a startup, an established business, or an somebody with a big idea, we can work together.
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This brand package is £4,000, including research and concepts, strategy, brand development and launch support.
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A branding project typically includes a range of elements to establish and enhance your brand identity. This can involve logo design, colour palettes, typography, and style guidelines. I also provide brand strategy development, which encompasses brand messaging, voice, and positioning to help you have a compelling brand presence. Each project is customised to meet your specific needs and goals.
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Yes! I work remotely and have successfully collaborated with clients across Europe and the Americas. No matter where you are located, I am equipped to deliver high-quality design services tailored to your needs.
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I could, but it's best we have a chat about it first. Together, we can discuss and consider alternative solutions that might work out better!