The high-trust, low-lift brand package for founders just starting out.

Clean and lean essentials for fast-moving founders. The Beta Brand will make your business stand out in a crowd, look the part and get you remembered, so you can feel confident posting and be taken seriously when you get your business started.

Still stuck within the side-hustle?

You want to show up online, but your brand is non-existent.

Your business is still feeling like a side-hustle. The fear of being seen with branding that looks amateur is keeping you from putting yourself out there.


You need something fast to test the waters.

You don’t want to commit to a full brand with deep strategy and messaging - but you do need the essentials, done right.


You need to walk the walk.

You’ve got a some clients but you’re charging less than you’d like because your brand still says “early days.”

People don’t wait to get your value. They decide in seconds whether they trust you.

01.

Research

We dig into your market, message, and vision to align your brand with what matters most right now.

What’s included

02.

Brand development

Custom logo, colour palette, typography, and creative direction built to scale with your product.

03.

Brand guidelines

You’ll get everything you need to use your brand confidently with a quick-use brand guide.

04.

Launch assistance

Social graphics included so you can show up strong on Day 1 and look like you’re ready for what’s coming next.

Traction starts with trust

Beta Brands is the high-trust, low-lift brand identity package that helps early-stage founders build instant credibility.

A man with curly dark hair, wearing a brown quarter-zip sweater over a dark T-shirt, sitting indoors with green plants and wooden paneling in the background.
Aled Maclean-Jones, Founder & CEO, Ashore

“All of us in Team Ashore have worked closely with Lauren, and it’s been a brilliant experience.

Design is a critical part of what we’re building, and having Lauren as one of our partners has been a real force-multiplier for us. She has a sharp design sense, delivers work quickly, and consistently brings fresh ideas that challenge our thinking and push things forward.

If you want someone who blends creativity with practicality and consistently delivers results that matter, Lauren’s the designer you want.”

A woman with curly brown hair, wearing glasses and a brown button-up shirt, smiling slightly against a plain light-colored background.

Why me?

As a branding expert who goes beyond the trends, I dive into who you are, the conversations you’re leading, and the impact you want to make. I’ve helped countless service providers like you step out of looking DIY and into a brand that reflects their expertise and let’s them show up with confidence.

With Beta Brands I give you the confidence to show up, be seen, and get started.

FAQs