A woman with long curly brown hair wearing a yellow sleeveless top and dark gray pants, standing against a plain white background.

A Little About Me

I didn’t exactly take the traditional route into design.

I studied Literature, started a corporate career in Law, then eventually realised I cared far more about creativity, storytelling and human connection than legal documents and office politics.

So in 2018, I left the corporate world behind and retrained to build a career that felt more aligned with who I actually am.

Here’s what I believe:

Good branding is never just decoration. It’s about helping people understand who you are, what you stand for and why they should trust you.

Strategy comes first. The strongest brands aren’t built from random Pinterest inspiration or chasing trends. They’re built from having a clear direction and understanding the people you want to reach.

Inclusive design matters. If your website or brand experience shuts people out, whether visually, verbally or technically, that impacts how people connect with your business.

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Just a quick check in from your long distance designer
When people think about branding they usually think about logos, colours and fonts. But good branding is really about communication - the written part too! Every word on your website, every Instagram caption, every email and every call to action se
Hi, I'm Lauren, and this is my official application to be your brand and web designer. I’m originally from the UK but I live in Italy, fuelled by a new love of coffee and an ongoing mission to make the brands and websites easier for everyone t
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